Ultimate Animal Comfort From Horseware Ireland

By Jayne Rutledge


Established in 1985 horseware Ireland has set the standard for the horseware industry leaving competitors with only the option to copy their work and ideas. Proprietors Tom and Carol MacGuiness have a company policy that demands innovation and constant review of products they create. This policy has lead to many improvements in the original rug created for horses.

The first product to be produced was the Rambo rug, designed to keep the horses dry and warm as well as not slip around on them or cause them to sweat excessively. By 1996 they were leading the industry in production and sales of turnout rugs. The success of their products lead them to establish new standards for the industry around the world.

The bottom line policy of this company is constant review and innovative thinking. They are constantly improving their products to make them more consumer and horse friendly. Some improvements have presented themselves as a new line of product such as wugs. They differ from the rugs in that they are worn outside as well as inside the barn. The construction and materials are designed for use in different climates and terrains.

Some changes include covers for the head and tail and fly busters to keep the pests off the horses as well as keep them cool and comfortable. Their designs also have higher neck coverage and are fitted to different sized animals. They have also created a line of rugs and wugs for dogs living in areas located in colder climates.

The special fillers that are used are thermo-bonded to recover the fullness, or loft, should the horse crush it in some manner. This special feature allows air to circulate evenly in and around the rug, thereby keeping the animal warmer and dryer than other rugs or wugs. Another aspect of their products is called rip-stop. This system, originally used in flack jackets for police and soldiers, helps keep the covers from tearing should they get punctured during normal use.

One of their best innovations concerns the nanotech moisture management system. This system chemically bonds water repelling molecules to fabric molecules to create a fabric that repels water and allows body moisture and water vapor to pass freely through it. This process allows for a much better feel to the fabric because it is not a surface applied substance designed to repel water.

This company has spent over twenty five years perfecting their products. Because of their dedicated attention to detail they have been voted Britain's best turnout rug for nine consecutive years and the rhino stable rug has been voted best for five years running. They also developed a line of clothing for horse owners and riders that has become very popular in the community.

In an effort to be earth friendly they use nothing but renewable energy sources. The factory in Ireland is operated entirely on wind generated energy. Horseware Ireland is a dedicated member of the ISPCA and donates thousands of rugs for abused animals at the facility and around the world. They are also aligned with an agency that furnishes critically disabled children with horse and carriage therapy.




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